February 12, 2021

National Apprenticeship Week: James’ Story

By James Fairhurst

We’re marking the 14th annual National Apprenticeship Week 2021 by showcasing the successes of our apprentices.

This year’s theme for National Apprenticeship Week 2021 is “Build the Future” which shines a light on how apprenticeships can help individuals to develop the skills and knowledge required for a rewarding career.

Employee development is fundamental to our organisation and we encourage our workforce to upskill and develop their knowledge through work-based learning and apprenticeships.

Three and a half years ago James Fairhurst, secured his first role in Marketing at CRG Homecare as a Marketing Assistant and started a Level 2 NVQ Certificate in Marketing through St Helen’s Chamber.

During his Level 2 apprenticeship, James learnt the fundamentals of marketing and put these into practice in his marketing role at CRG Homecare.

James said: “I find I learn better training on the job. I have learnt so much by working and studying at the same time; getting first-hand experience has helped me to build my confidence in working in a business environment.

“During my level 2 apprenticeship I was trained on how to use social media in marketing campaigns and learnt how to use analytics to measure success. I was also taught how to use website software to edit and add content onto our company websites.

“This has become second nature now and I use these skills daily in my role.”

In June 2018, James successfully passed his Level 2 marketing qualification and was promoted to Marketing Coordinator.

12 months in the Marketing Coordinator role, James decided he wanted to advance his skills and further his knowledge. He enrolled onto the Level 3 NVQ Diploma in Marketing and Level 3 Certificate in Principles of Marketing.

Completing a level 3 qualification in marketing is a big step up from the level 2 qualification but James rose to the challenge.

As part of his qualification, James took on the responsibility of planning the core marketing activity on social media, was instrumental in the launch of the new CRG Homecare website and was involved in the launch of the new CRG Homecare branding.

James is a standout apprentice who constantly gives his best to the role and is the only student at St Helens Chamber to complete the ‘Develop an advertising campaign’ assignment as part of his Level 3 qualification.

He added: “If you prefer a hands-on approach to studying, then I would definitely encourage you to really consider an apprenticeship. I’ve gained so much knowledge and experience in the past three and a half years, and feel it’s given me the skills I needed to start a career in marketing.”

For further information about apprenticeships at CRG Homecare, visit our careers page.


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